Consultancy & Full Service PR Agency

Let us do it for you. We manage PR, social media, and brand strategy for clients with full-service offerings to act as your PR department or as an extension of your team.

This includes:

  • PR Exec overseeing your PR and strategy
  • Full service, including strategy development and delivery of the plan
  • Flexible approach to work with your budget and business needs

*Fees vary depending on needs and scope

What we do:

  • Media Relations
  • Community Relations
  • Product Launches
  • Strategic Comms Planning
  • Brand Positioning
  • Events
  • Media Training
  • Crisis Communications
  • Thought Leadership

VIP Days

A PR VIP Day is ideal for authors, entrepreneurs, and small business owners who need dedicated PR support to help elevate their brand, but aren’t ready to commit to a monthly retainer service. When you schedule a PR VIP Day, you’re booking me for a full day of focused PR work for your book or brand, rather than a limited set of deliverables.

With two decades of experience in communications strategy, I offer a streamlined program for maximum results in a short time frame. Here’s an idea of what a PR VIP Day would look like:

  • PR Strategy Intensive: Custom 6-12 month PR calendar, curated story/pitch concepts collection, and custom pitching templates.
  • Business PR Prep Intensive: Virtual Press Kit assembly, brand story, and founder bio copywriting, custom branding photo shot list.
  • PR Pitch Intensive: A collection of written-for-you pitches, press releases, or speaker pitches, (and follow-up emails), and a custom media list with 10+ targeted writers and editors.
  • Podcast Pitch Intensive: A carefully curated list of podcasts and corresponding interview topic pitches, including custom templates for podcast pitching


  • Fixed fee for the day, providing comprehensive PR support and materials.
  • Transparent pricing, tailored to the specific needs and goals of each client.

$3,000 base price, remote
In person options available for Atlanta-based clients (fees vary)


  • Tailored PR strategy and materials in a condensed time frame.
  • Access to a seasoned PR executive with a track record of success.
  • Cost-effective alternative to monthly retainer services.

Ideal For:

  • Authors, entrepreneurs, and small business owners seeking immediate PR support.
  • Those looking to kickstart their PR efforts or enhance existing strategies.
  • Brands wanting to maximize PR impact without committing to long-term contracts.

Next Steps:

  • Consultation to discuss goals and tailor the VIP PR Day to your brand.
  • Scheduling the PR VIP Day for a date that suits your timeline and needs.

Power Hour

Still on the fence or need help with PR planning? We get it. Sometimes, it’s easier to sit down with an expert 1:1 to chat through issues or strategies. Introducing Power Hour with Founder and CEO Gina McKenzie.

Walk away with:

  • Any resources or documents related to your questions
  • Google Doc of our communications, actions completed, and or next steps

*$300 per hour, remote

Gina McKenzie - GEM PR

Meet Gina McKenzie, Founder of gem Public Relations

With more than 20 years of PR experience, she is a creative, strategic, and results-driven leader known for spearheading innovative, multi-platform PR campaigns and brand initiatives. Her expertise includes strategic PR planning and counsel, media relations, product launches, event planning and execution, and crisis communications.

Prior to opening gem Public Relations, Gina was vice president of publicity at Turner Broadcasting System. She helped lead the re-launch of TBS into a comedy brand; led the expansion of TNT into more original programming, and served on the leadership team that built Turner Classic Movies (TCM) into a lifestyle brand.

Gina has a proven track record in campaign strategy development, media relations and entertainment program publicity, event ideation and management, corporate and internal communications, talent relations, social media and digital strategy and tactics, experiential brand extensions and crisis communications. She is highly regarded for building strong, collaborative relationships with leadership teams, colleagues, outside vendors, media and stakeholders.