• We are an independent PR Firm delivering real results to our clients with clarity, focus and creativity.

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What We Do

GEM Public Relations elevates brands to ensure they are top of mind with their target audiences through a curated list of specific services including:

Public Relations

  • Strategic Planning
  • Media Relations
  • Industry Relations
  • Product Launches
  • Corporate Communications
  • Crisis Management
  • Influencer Outreach
  • Media Training
  • Photography

Marketing / Branding

  • Key Messaging
  • Brand Positioning
  • Sponsorship Evaluations and Management
  • Marketing Partnerships
  • Social Media
  • Promotions
  • Graphic Design


  • Concept Development
  • On-site Activiation
  • Red Carpets and Screening Events
  • Vendor Management
  • Logistics and Production Coordination
  • Budget Evaluations
  • Talent Booking

Past And Current Client Work Includes


Wendy Guarisco

President and Founder / The Guarisco Group.

Gina is one of the most creative thinkers I’ve ever worked with, and also one of the most fun. When we’re brainstorming what else we can do for a client, we can always count on Gina to bust the roadblocks and come up with something completely new and clever. Her imaginative approach to placing clients saves the day on a regular basis.

Jeff Dauler

Co-host / The Upside with Callie and Jeff

I have had the pleasure of working with Gina McKenzie since 2015 in on several projects, where she has provided a myriad of services. Regardless of her role in trying to make me look good, she has always operated creatively, efficiently, and effectively. She has been a tremendous asset and partner. I can’t thank Gina enough for what she has done and continues to do for me.

Blake Canterbury

Founder and CEO / Purposity

Gina is passionate about her work and she delivers. She is strategic in thinking, execution, an asset in meetings and has placed Purposity in local and national media including The Today Show.

Katherine Kise

Author and certified health coach

Gina is an invaluable partner. She has gracefully and effectively enabled growth of my brand, presence, and credibility with her expertise and warm, personable approach. She is delightfully easy to work with and energizing, and her genuine care for me as a person is as strong as her attention to my PR goals and business success! Gina is a must-have on your team!

Gina McKenzie, Owner

Gina McKenzie is founder of GEM Public Relations. With more than 20 years in communications, Gina is a creative, strategic and results-driven leader with experience in spearheading creative, innovative, multi-platform campaigns and brand initiatives targeting consumer and trade audiences.

Meet Gina and the team