What We Do
GEM Public Relations elevates brands to ensure they are top of mind with their target audiences through a curated list of specific services including:
Public Relations
- Strategic Planning
- Media Relations
- Industry Relations
- Product Launches
- Corporate Communications
- Crisis Management
- Influencer Outreach
- Media Training
- Photography
Marketing / Branding
- Key Messaging
- Brand Positioning
- Sponsorship Evaluations and Management
- Marketing Partnerships
- Social Media
- Promotions
- Graphic Design
Events
- Concept Development
- On-site Activiation
- Red Carpets and Screening Events
- Vendor Management
- Logistics and Production Coordination
- Budget Evaluations
- Talent Booking
Past And Current Client Work Includes
Gina McKenzie, Owner
Gina McKenzie is founder of GEM Public Relations. With more than 20 years in communications, Gina is a creative, strategic and results-driven leader with experience in spearheading creative, innovative, multi-platform campaigns and brand initiatives targeting consumer and trade audiences.
Prior to opening GEM Public Relations, Gina was vice president of publicity at Turner Broadcasting System. There, she served in a key role in the evolution of three major cable television networks. She helped lead the re-launch of TBS into a comedy brand; led the expansion of TNT into more original programming, and served on the leadership team that built Turner Classic Movies (TCM) into a lifestyle brand. In her role at TCM, she was key to the creation and execution of the TCM Classic Film Festival in Hollywood, Calif.
Gina has a proven track record in key areas, including team leadership, executive counsel, campaign strategy development, media relations and entertainment program publicity, event ideation and management, corporate and internal communications, talent relations, social media and digital strategy and tactics, experiential brand extensions and crisis communications. She is highly regarded for building strong, collaborative relationships with leadership teams, colleagues, outside vendors, media and stakeholders.