A membership to help you get publicity & attention for your business, book, or brand

Are you ready to Hack Your PR?

Are you a small business, entrepreneur, or author who wants to do PR for your brand or book, but you don’t know where to start?

Does the thought of doing your own PR make you want to hide under the covers?

If you want to go from being confused and overwhelmed to having real momentum with your PR strategy, I got you!

Imagine how it would feel to go from feeling confused, overwhelmed, and stuck on PR strategies to being confident, successful, and having momentum with your PR.

Introducing Hack Your PR

Hack Your PR is a membership that provides support, resources, and accountability for small business owners, entrepreneurs, and authors who want to learn how to do PR for their business, book, or brand.

Join Hack Your PR!

What’s Included?

Tools, templates, and checklists to hack your own PR strategy, from press releases to pitches to media lists, content planners and everything in between

Private Facebook group where we can connect and ask questions, share and celebrate your PR wins, and more!


Monthly knowledge, Q&A, or brainstorming sessions AND BRAND NEW monthly office hours!

Guest speakers from PR adjacent specialties like branding, social media, email marketing, and copywriting

Meet the journalist sessions so they can share their dos and don’ts and how to land in their inbox!

Media alerts to give you a heads-up on what journalists are looking

Hack Your PR is for you if…

  • You want to do your own PR but don’t know where to start
  • You are overwhelmed by the idea of doing your own PR
  • You think you need big budgets to do PR
  • You think you need a big agency for PR
  • You want to reach new audiences
  • You want inspiring ideas to take your PR to a new level
  • You think PR is just media relations (it is so much more)!
  • You want to train or elevate your in-house team
Gina McKenzie

Hi, I’m Gina McKenzie.

After more than 20 years of public relations experience in the corporate world, I became an entrepreneur and launched GEM Public Relations.

I’ve worked on everything from blue chip, big-budget brands to small businesses and startups, to indie book launches. I’ve found that I am most passionate about helping small business owners, authors, and solopreneurs grow their brands through PR.

That’s why I created Hack Your PR, a membership that provides support, resources, and accountability to learn how to do PR.

I want to help you unpack everything you need to know about creating a PR strategy that grows your brand without the stress!

What People are Saying

“I have had the pleasure of working with Gina McKenzie since 2015 on several projects, where she has provided a myriad of services. Regardless of her role in trying to make me look good, she has always operated creatively, efficiently, and effectively.  She has been a tremendous asset and partner. I can’t thank Gina enough for what she has done and continues to do for me.”

Jeff Dauler, co-host of The Upside with Callie and Jeff

“Gina is an invaluable partner. She has gracefully and effectively enabled growth of my brand, presence, and credibility with her expertise and warm, personable approach. She is delightfully easy to work with and energizing, and her genuine care for me as a person is as strong as her attention to my PR goals and business success! Gina is a must-have on your team!”

Katherine Kise, author and certified health coach

“Gina is one of the most creative thinkers I’ve ever worked with, and also one of the most fun. When we’re brainstorming what else we can do for a client, we can always count on Gina to bust the roadblocks and come up with something completely new and clever. Her imaginative approach to placing clients saves the day on a regular basis.”

Wendy Guarisco, President and Founder of The Guarisco Group


If, after joining Hack Your PR for the low Founding Members investment, you decide it’s not right for you, you can cancel at any time.

This is the best, most affordable way to dip your toes in the PR waters and get media attention for your business, book, or brand, without signing a contract with an agency or breaking the bank. 

Have Questions?

Click the icon beside each question to see the answer

Do you guarantee that I'll get PR for my biz / brand / book?

Publicity is never guaranteed, as there are several factors in play. But we can guarantee that Hack Your PR will give you the tools, resources, and skills you need to do quality outreach to maximize your chances for exposure via PR and media.

What kind of publicity can I expect?

You can get publicity via TV, magazines, podcasts, online publications, and more! 

How do I access the membership

Once you join, you’ll get an email with your unique login information. You’ll find all of the materials inside our Member’s Area. 

Is this a recurring subscription?

Yes, your payments are recurring and will be automatically billed to the payment method on file until you cancel. 

Payments are made each month, starting from the day you join (or each year if you join as an annual member). 

You can cancel anytime. 

Can I cancel anytime?

Yes, you can cancel at anytime, with no obligation! Just know that once you cancel, you’ll lose access to our online portal, and if you join again later, it may be at a higher rate. 

Can't I just hire a publicist to do this for me?

Sure you can! If you want to invest thousands per month with a minimum month contract, you can absolutely hire a publicist (even me!). This membership is for people who don’t have thousands to invest right now and are willing and eager to learn how to do it themselves to help take their business to the next level. 

“I am so thankful for you, Gina.  You really hit it out of the park!”

Rob Swymer, bestselling author of Surrender to Your Adversity

“I worked with Gina at TNT, TBS, and Turner Classic Movies, and she’s the best of the best.  If you need help getting attention for your small business, she’s launching a new program that sounds amazeballs.”

Jenna Thurmond

“Gina is a dynamo who loves lifting up her PR clients and shining a spotlight on them in the best possible way.”

Kim Eley, KWE Publishing

“Gina is passionate about her work and she delivers. She is strategic in thinking, execution, an asset in meetings and has placed Purposity in local and national media including The Today Show.”

Blake Canterbury, Founder and CEO of Purposity

Take your biz, book, or brand to new heights with publicity.